Rich Snippets
Structured data is required to implement rich snippets, which helps search engines understand the content and context of a webpage, leading to improved search rankings and visibility.
Paid Results & Universal Results
Both can drive website traffic, but Paid Results require a financial investment while Universal Results can be achieved through content optimization.
Knowledge Graph
The Knowledge Graph draws from a wide range of sources, including websites, databases, and user-generated content, to provide a comprehensive and accurate understanding of a particular topic or entity.